Research activities often include:

• Define what we want to learn

• Decide who we will learn from, and what methods we will use

• Develop recruiting screener describing the participants we want to recruit

• Create a plan for transfer of existing client knowledge, and for tapping into inspiration from parallel spaces

• Coordinate efforts of regional recruiting agencies to line up research participants

• Coordinate additional human factors researchers from network of IDEO alumni, for coverage in essentially all markets as needed

• Develop a discussion guide to provoke inspiring conversations

• Conduct user observation/interview sessions, gather learnings 

• If desired, photograph and/or film sessions for later use in communication deliverables