Here are some ways I can help your organization make an impact.
Design research
The key to new design opportunities is identifying unmet needs through careful observation. Scope can range from national or international studies to spending a couple of days going deep with a handful of thoughtfully selected participants.
Activities
Define what we want to learn, who we’ll learn from, and what methods we’ll use
Develop recruiting screener
Create a plan for transfer of client knowledge, and tapping into inspiration from parallel spaces
Coordinate efforts of regional recruiting agencies
Develop discussion guide to provoke inspiring conversations
Conduct observation/interview sessions
If desired, photograph and/or film sessions for use in communication deliverables
Outcomes
Define what we
Want to learn
Who we’ll learn from
And what methods
Strategy + early ideation
I’m interested in making information actionable, and have worked on methods and tools for making this transparent, collaborative, and effective. This can involve client collaboration in the form of a one or two-day synthesis and ideation workshop. We can even stand 6 feet apart.
Activities
Synthesize observations/learnings (also integrating existing client research) into design opportunities and topics for ideation — can be highly collaborative with client if desired
Initial ideation — can be highly collaborative with client if desired
Develop communication piece communicating opportunities, insights and initial ideas
Outcomes
Visually rich communication piece or video commucating what we saw and heard, and the insights and opportunites we derived from those learnings.
Protoyping, storytelling, UX design
Ideas live or die by the strength of the stories surrounding them. At this stage, strategy is brought to life with images, storyboards, and/or films depicting key moments in the future user experience. These are useful for internal communication, sharing with partners, and for user feedback.